About BBA (Honours) Program
Shaping Future Business Leaders
The Bachelor of Business Administration (BBA) at Swaminarayan University is a 4-year BBA (Honours) program with specializations in Marketing, Human Resource Management, and Finance. This program provides a strong foundation in business principles, preparing students for diverse career opportunities in the corporate world. With its comprehensive and industry-relevant curriculum, BBA remains one of the most sought-after degrees in today’s competitive job market.
A BBA (Honours) degree offers a well-structured curriculum that not only equips students with essential business management skills but also enhances their ability to make strategic and data-driven decisions. The program covers key areas such as organizational operations, financial planning, marketing strategies, and human resource management, enabling students to adapt to the ever-evolving business landscape.
Thus, earning a BBA (Honours) prepares students for real-world challenges, providing them with the expertise to thrive in dynamic business environments.
Graduates will develop expertise in marketing, HR, and finance, with strong analytical, leadership, and strategic decision-making skills for dynamic business environments.
Program Duration
Bachelor of Business Administration (Honors) is a 4-year undergraduate program. The minimum eligibility for admission is completion of 10+2 from a recognized board with the required qualifying marks. The program is spread over 8 semesters.
Curriculum
The undergraduate program, BBA (Honours), spans four years. The detailed program structure is as follows:
| S. No. | Subject | Subject Code | L | T | P | Credits |
| 1 | Principle of Management-1 | PMM101-1C | 4 | 0 | 0 | 4 |
| 2 | Principle of Economics | PEM102-1C | 4 | 0 | 0 | 4 |
| 3 | Financial Account – 1 | FAE101-1C | 4 | 0 | 0 | 4 |
| 4 | Business Statistic 1 | MDC101-1C | 4 | 0 | 0 | 4 |
| 5 | General English-1 | AEC101-1C | 2 | 0 | 0 | 2 |
| 6 | Team Building | SEC101-1C | 2 | 0 | 0 | 2 |
| 7 | Introduction to Indic Knowledge System [IKS-1] | IKS 101-1C | 2 | 0 | 0 | 2 |
| TOTAL | 22 | 0 | 0 | 22 |
| S. No. | Subject | Subject Code | L | T | P | Credits |
| 1 | Business Law | BLM103-1C | 4 | 0 | 0 | 4 |
| 2 | Introduction to Strategic Human Resource Management | HRM104-1C | 4 | 0 | 0 | 4 |
| 3 | Financial Account – 2 | FAE102-1C | 4 | 0 | 0 | 4 |
| 4 | Personality Development and Corporate Skill | MDC102-1C | 4 | 0 | 0 | 4 |
| 5 | General English-2 | AEC102-1C | 2 | 0 | 0 | 2 |
| 6 | Event Management | SEC102-1C | 2 | 0 | 0 | 2 |
| 7 | Yoga Science | CVA102-1C | 0 | 0 | 4 | 2 |
| TOTAL | 20 | 0 | 4 | 22 |
| S. No. | Subject | Subject Code | L | T | P | Credits |
| 1 | Sales and Promotion Management | SPM201-1C | 4 | 0 | 0 | 4 |
| 2 | Human Resource Management-2 | HRM202-1C | 4 | 0 | 0 | 4 |
| 3 | Financial Account – 3 | FAM203-1C | 4 | 0 | 0 | 4 |
| 4 | Business Law | MDC201-1C-BB | 4 | 0 | 0 | 4 |
| 5 | General English-3 | AEC201-1C-BB | 2 | 0 | 0 | 2 |
| 6 | Stock Market Operations | SEC201-1C-BB | 2 | 0 | 0 | 2 |
| 7 | Human Value & Professional Ethics | VAC201-1C-BB | 2 | 0 | 0 | 2 |
| TOTAL | 22 | 0 | 0 | 22 |
| S. No. | Subject | Subject Code | L | T | P | Credits |
| 1 | Indian Financial System | IFM204-1C | 4 | 0 | 0 | 4 |
| 2 | Service Marketing | SMM205-1C | 4 | 0 | 0 | 4 |
| 3 | Human Resource Accounting & Audit | HRM206-1C | 4 | 0 | 0 | 4 |
| 4 | Statistics-2 | STE201-1C-BB | 4 | 0 | 0 | 4 |
| 5 | Presentation Skills and Soft Skills | AEC202-1C-BB | 2 | 0 | 0 | 2 |
| 6 | E- Commerce and Digital Solutions for Business | SEC202-1C-BB | 2 | 0 | 0 | 2 |
| 7 | Entrepreneurship Development | VAC202-1C-BB | 2 | 0 | 0 | 2 |
| TOTAL | 22 | 0 | 0 | 22 |
Any student who has studied through English / Hindi / Gujarati Medium and has passed HSCE (i.e. 12th Standard) Examination in Science or General stream with English as one of the subjects from any recognized Board can join BBA Program.
Passed 10+2 examination or equivalent course in any discipline (Arts, Science, and Commerce) from any recognized Board / Council / University with a minimum of 50% marks for the General (Open) Category and 45% marks for the Reserved Category.
Documents required at the time of Admissions are as follows.
a) Self-attested Xerox of higher secondary mark sheet
b) Self-attested Xerox of school leaving certificate
c) Self-attested Xerox of Aadhar card
d) Passport size photograph- 2